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Social media guidelines for SEO outreach campaigns
Social media platforms can be hugely beneficial for distributing content and building your brand's authority when used strategically. However, it's important to consider proper etiquette and avoid common pitfalls that could damage relationships or come across as promotional.
Always engage authentically by contributing valuable discussions instead of just self-promoting. Ask questions, share interesting perspectives and insight from your industry knowledge. Focus on serving others within your niche community and establishing yourself as a helpful expert. Over time, people will naturally be receptive to occasional links in your profile or comments if the overall value you provide is significant.
It's best to avoid directly pitching links to your latest blog posts or asking people to check out your website unless there's a very relevant reason for that specific person. Mentioning your business name in your profile is fine for recognition, but don't make every tweet or post about advertising. Give a variety of unique, enjoyable content besides only promoting your own material.
If engaging with influencers, take time to understand their interests genuinely beforehand rather than jumping straight to asking for promotions. Follow their suggestions and share their content to support them first. Building familiarity and rapport lays the groundwork for potential future collaborations down the road once a relationship has formed.
Monitor your frequency of posts - don't spam people's feeds! Space things out appropriately for the different platforms. Be mindful of each community's tone as well - some may prefer more casual language while others expect a professional, authoritative voice. Consistency across all your profiles strengthens your branding 🙂.
The goal is focusing on others to increase goodwill, not optimizing only for conversions. People appreciate straight answers to their questions over sly pitches. With diligent community involvement over months, it leads to elevated authority and more organic sharing of your expertise. Keep engagement thoughtful and it will pay off!
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